Keno'S Birth With The Ancient Chinese
Keno is obviously a game that can be played by all, though it is a particular favorite among novices and casual players. And it comes with much of the pomp and circumstance that is normally expected to be directed at its target audience.
Unlike a lot of games that are played in a casino, keno did not get its start as part of an elaborate marketing campaign, though; there was no "beta testing" or market research conducted, and it was not a hybrid between games or a derivation of other games. It was not presented as part of one of the many gambling trade conventions that are held throughout the world. Things were quite a bit simpler than that. However, when you come to think of it, keno may have indeed emerged as the by-product of one of the most remarkable promotional plans ever conceived.
The game had its origins in China sometime around 187 B.C., with the efforts of Cheung Leung, one of the country's foremost military leaders and part of the Han Dynasty. It was a simple matter of problem-solving. Encountered with a problem, Cheung Leung knew he had to come up with a solution. The local citizenry was rather indifferent toward the war effort, especially about the idea of supporting such an initiative from a financial perspective. With his city at that point in jeopardy, Leung decided he could raise funds by putting together something that would be an elective activity for the citizens, at the same time satisfying the appetite for games of chance.
Cheung Leung's plan worked like gangbusters. He raised all the money he was looking for, and then some. How did he do that? Well, what he devised was a game in which a grid was laid out with 120 characters (as opposed to numbers). Sub-divisions were created with eight characters each (this was later changed to ten). A central location was also established, at which there would be a drawing; those who played the game would win if the numbers they selected were able to match those which were picked out in the central drawing. Players could win with five matches, all the way up to ten. the appeal of the game was tremendous, because it was something structured so that, feasibly, anyone could play, since the entry fee was low.
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